Terms of service

Last updated: 17 October 2026 · Version 1.0

These terms are a contract between you and Bednal Limited ("we", "us"), trading as Pet Persona. We are registered in England and Wales (company number 12582198) and our registered office is Unit 4 Clifford Court, Cooper Way, Carlisle, CA3 0JG. You can reach us at support@getpetpersona.com.

By creating an account you agree to these terms. Please also read our privacy notice, which explains how we use your data, and our refund policy.

What Pet Persona does

You tell us about your pet and upload photos of it. We use AI to create your pet's character: a portrait, a short reveal clip, companion clips of your pet moving, and a daily horoscope written in your pet's voice. You can see the reveal before you pay.

Your account

You must be at least 13 years old (or older where your country's law requires it; see the privacy notice). To pay you must be 18 or over, or have a parent's or guardian's permission to use their payment card.
Give us accurate details and keep your sign-in methods (passkeys, and your linked Google or Apple account) secure. You are responsible for what happens on your account.
One person per account.

The pet profile and price

Keeping a pet costs a one-off payment of US$6, or the local price shown at checkout (for example £4.99, €5.99, A$8.99 or C$7.99). It is per pet, not a subscription, and nothing renews.
Prices include any VAT, GST or sales tax that applies. [CONFIRM: solicitor]
What's included, for that pet: its character and portrait, the reveal clip, its companion clips, and a new horoscope every day for as long as we run Pet Persona and your account is open.
We may offer other things later, such as paid plans or in-app coins. They will be optional, priced separately and covered by their own terms when we launch them. They don't take anything away from a pet profile you have already paid for.
Payments are taken by Stripe. The price you pay is the one shown when you pay; we may change prices for future purchases.

Starting straight away and your right to cancel

If you buy as a consumer in the UK or EU, you normally have 14 days to cancel an online purchase. For digital content that is different: when you pay, you ask us to start making your pet's content straight away, and you agree that you lose your right to cancel once we start (regulation 37 of the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and the equivalent EU rules). We start as soon as your payment goes through, so you can't cancel after paying.

This does not affect your other rights. We refund you in full, automatically, if you are charged twice for the same pet, and we refund you if we can't deliver what you paid for. See "Refunds" below.

Refunds

Paid twice for the same pet: we refund the extra payment automatically, to the card you paid with. We start the refund within minutes; your bank may take 5 to 10 working days to show it.
We can't deliver: if we can't create your pet's paid content within a reasonable time (for example because of a fault on our side), tell us and we will refund you in full.
Faulty content: under the Consumer Rights Act 2015 digital content must be of satisfactory quality, fit for purpose and as described. If it isn't, you can ask us to fix it, and if we can't, you are entitled to some or all of your money back.
Anything else: email support@getpetpersona.com. We look at every request.

If a payment is refunded or successfully disputed, the pet it unlocked goes back to locked. Full details are in the refund policy.

Your photos and acceptable use

When you upload photos or write about your pet, you promise that:

they are of your own pet, or a pet you have permission to use, and you own the photos or have permission to use them;
they show no people, and one animal per photo (photos with people are rejected and not stored);
they contain nothing unlawful, harmful, hateful, sexual or violent, and nothing that infringes someone else's rights.

You must not misuse the service: no attempts to break, overload, scrape or probe it, to get round its limits or payments, to use it to make content of other people, or to resell it. We may refuse photos, remove content, and suspend or close accounts that break these rules.

AI-made content

Pet Persona uses AI (see the privacy notice for which providers). AI results vary: your pet's portrait and clips are our AI's interpretation of your photos and won't be a perfect likeness, and they may contain mistakes. You can regenerate your pet up to 2 times free of charge (the number may change); after that we may not be able to make more.

Horoscopes are for entertainment only. They are made up, are not predictions, and are not advice about your pet's health, behaviour or anything else. Always ask a vet about your pet's health.

Who owns what

Your photos and text stay yours. You give us a worldwide, non-exclusive, royalty-free licence to store, copy and process them (including sending them to our AI providers) only to run Pet Persona for you. The licence ends when you delete them or your account, except for copies we must keep by law.
What we make for your pet: we give you a non-exclusive, worldwide, royalty-free licence to use the portrait, clips and horoscopes for your personal, non-commercial use, including sharing them on social media (TikTok, Instagram and the like). You may not sell them or use them in advertising or merchandise without asking us. You are responsible for what you post and for following each platform's rules.
Everything else (the app, its design, characters, text and software) belongs to us or our licensors.
You may not use our name or logo in a way that suggests we endorse you.

Availability and changes to the service

We work hard to keep Pet Persona running, but we can't promise it will always be available or error-free. We may change, add or remove features. If we ever stop running Pet Persona, we will give you at least 30 days' notice by email and a chance to download your pet's pictures and clips.

Our responsibility to you

If you are a consumer, nothing in these terms affects your statutory rights, including under the Consumer Rights Act 2015.
We are responsible for loss or damage you suffer that is a foreseeable result of us breaking these terms or failing to use reasonable care and skill. We are not responsible for loss that wasn't foreseeable.
We provide Pet Persona for personal use only. We are not liable to you for business losses (lost profits, business or opportunities).
If digital content we supply damages a device or other digital content of yours because we failed to use reasonable care and skill, we will repair the damage or pay you compensation.
We do not exclude or limit our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be excluded or limited by law.
Otherwise, our total liability to you for any pet profile is limited to the amount you paid for it.

Ending your account

You can delete your account at any time in Account > Privacy. We may suspend or close your account if you seriously or repeatedly break these terms. Otherwise we will give you at least 30 days' notice. When your account is deleted, your pets and all their photos, pictures and clips are deleted too (see the privacy notice), so download anything you want to keep first.

Changes to these terms

We may update these terms, for example when the law or our service changes. We will tell you about important changes by email or in the app before they apply. If you don't agree, you can delete your account.

Complaints, law and courts

If you have a problem, please email support@getpetpersona.com first; we aim to reply within 5 working days.

These terms are governed by the law of England and Wales. You can bring a claim in the courts of England and Wales; if you live in Scotland or Northern Ireland, you can also bring it in your local courts. If you live in the EU, you also keep the protection of the mandatory consumer laws of your country and may bring a claim in its courts.

If any part of these terms can't be enforced, the rest still applies. We may transfer this contract to another business that takes over Pet Persona; we will tell you, and your rights won't be reduced.